Case Study | SW Group | Branding and Website Development

Combining Three Companies Under One Umbrella

Rebrand / Website Development

SW Group new website design on laptop screen

Project Overview

Having a strong brand and continuity between multiple businesses under the same ownership is really important. SWST came to us with 3 businesses that all had different identities that they wanted to pull together to create a logo and brand family so that their customers would recognise their brand and allow them to cross-sell between businesses more easily.

SW Group new logo design on business cards

SW Group branding on ink bottles

SW Group new logo design on shirt

The Outcome

Firstly we created them a logo family so that all the businesses were linked together. The businesses all have different customer bases so we created a logo that would work for all businesses with a colour change for each one to identify the individual company. Then we used the new branding to design a website for each business so that they all look consistent and linked together through their shared style.

SW Group branding and new logo design on stationary

Start your project

MEET THE TEAM WHO DELIVERED IT

Bart Janaszek

Bart Janaszek

Project Manager

Bart is our resident ‘Man With The Plan’, as well as being the shining face of Digital Trading he organises the team, sets workloads, takes part in meetings, replies to support tickets and all around keeps the company running like a well-oiled machine. When he’s not greasing the wheels of Digital Trading and overseeing the business… well... he's usually asleep! Bart’s dedication to keeping the clients happy makes him an instant hit with many of our patrons and his vast years of experience in both development and project management make him the ideal person to plan and build up ideas from original scopes to the final product.

Vic Goodwin

Vic Goodwin

Project Manager

Looking after 4 kids, 6 birds, 3 dogs and a duck at home, Vic is at great at multi-tasking and keeping things on track. With a keen eye for detail and a background in design she will ensure your project looks perfect. A brown stripe belt in martial arts, there’s no messing around with Vic! As with her martial arts training she is disciplined and dedicated to every project she manages. Her approach is direct, upfront and honest and will keep you fully informed throughout your project. To relax, Vic loves to paint; mainly birds and has been called a ‘Crazy Bird Lady’ once or twice! Her other love is the river whether it’s walking along it, kayaking down it or swimming in it, away from it all.

Ania Morrison-Clarke

Ania Morrison-Clarke

Designer

Ania is our design guru and general trend setter, her generally sunny disposition and wacky humour make for the perfect blend of personality for designing powerful identities, seamless interfaces and memorable brand experiences. She will give you the design you didn’t know you were looking for. With an eye for detail and a perfectionist nature she always ensures the best result for our clients. Her consistent output of new ideas has overhauled our brand and with our inability to say no to her she even convinced us we needed a jellyfish as the face of our company! Ania’s interests outside of art & design lie in travelling around the world and spoiling her dog Remy, who even has his own Instagram @cavapooremy